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Business and Marketing Uncomplicated

April 23, 2020

Episode 35: Hey, you wanna risk Starbucks?

In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what's happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they're in lock down. And we discuss whether it's safe to go through drive-thrus at all.

April 2, 2020

Episode 34: Please Welcome Apostoli “Stoli” Tsilikas

In today's episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry.

You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/.

We also mentioned Care Credit, here's a link for more information about that: https://carecredit.com/

And, if you haven't seen Robert's presentation, here's a link to the 4 minute trailer: https://purpletieguys.com/4minutes/

Lastly, I want to apologize for my atrocious audio. I was using AirPods while Robert and Stoli were using wired mics. 

March 19, 2020

Episode 33: When you CAN do something but maybe you shouldn’t. Part Deux. Return to Deux.

This is a continuation from the previous podcast topic: When you can do something, but it's not really a good idea to do that thing that you can do. It's not that you aren't completely capable of doing the thing, but maybe you just can't do it to the point of being profitable for you or your practice.

Also, Robert coughs a LOT (sorry headphone users).

March 12, 2020

Episode 32: When You CAN Do Something But You Shouldn’t Do Something

So, this episode is definitely PG-13 because of mild language. While trying to explain how you get from "teeth whitening" to "anal bleaching" you really have to put a PG-13 label on there. And it's a wild ride, let me tell you! But in all seriousness, we touch on a few topics regarding letting people within an organization that aren't trained to do advertising run your Facebook and Google advertising campaigns. We also talk about how high schools should teach kids the basics of balancing a check book and how credit scores are calculated. Really, when I think about it, we're kind of all over the place. But in a good way? Also, we thought his episode was going to be kind of short, but in the end, we realized that it needed to be 2 parts.

So, expect part 2 next week! Enjoy!


March 5, 2020

Episode 31: We’re spitballing this entire episode, just so you know!

This week we talk about communication. We delve into the wonderful, terrible world of corporate/business email. We also talk about a host of other things including:

  • Slack
  • Facebook Messenger
  • Zoom
  • Skype
  • Google Hangouts
  • WhatsApp

Here is our referral link to get G Suite - https://refergsuite.app.goo.gl/rBLF

Use this code for 20% off your first year basic plan - P76AY3TWMNX4WX6

Use this code for 20% off your first year business plan - J7GTMPXWADK4YT9

Also, I hate old people texting. We explain what THAT is in the podcast.

Slack is our favorite communication tool because of all the automation that works through it.

And lastly, here's a link to our list building site, scraper.city . It allows users to send in a keyword, city, and state and get a list back of applicable businesses relating to that keyword.

February 27, 2020

Episode 30: If you’re a good fit for everyone … then you’re a GREAT fit for everyone!

In this episode we explain why we skipped a week. The beach may have been involved. Then we discuss a lot of things, including why the parking spots at ... not ... the ... beach ... are outlined in weird rectangles. Enjoy!

February 13, 2020

Episode 29: I Can’t Believe Some People Don’t Have An Inner Monologue

Today we talk about Lead Magnets! It's really interesting what people will give away for some of your information, if not for some money.

Then we get into the muddy waters of the Virtual Assistant.

We also ramble a good bit. Enjoy!

February 6, 2020

Episode 28: How Hot Is That Volcano? Get A Sample. Use Your Hands.

This episode is all about automations that are removing the need for human operators. This could be something as dangerous as rescuing people from a burning building, or something as mundane as taking an order at a fast food restaurant.

We also touch on electric, self-driving vehicles. Here's the link to the Tesla Semi we were talking about: https://www.tesla.com/semi
Here's a link to the Tesla Self Charging Prototype: https://www.youtube.com/watch?v=uMM0lRfX6YI

Also, I don't know what I was thinking. Tesla isn't going to make anything but electric vehicles. That was dumb of me. I apologize.

January 23, 2020

Episode 27: It’s Easier To Get More Out And Really Load Up That French Fry

Part Deux. Return to Deux. In this episode we talk about points 4 through 8 of the top 8 of SEO trends.

Also, UI vs UX. Here's the picture we referenced.

UI versus UX

January 16, 2020

Episode 26: That’s Rad! Let’s Do That!

On this Part One of the top 8 trends for SEO in 2020, we talk about points 1 through 4. We argue. We discuss. We generally do all the typical antics you've come to know and love.